PLG (Product Led Growth) is a recent SaaS trend where user acquisition, product usage & expansion, sales & marketing conversion, and customer retention are all driven by the core product experience. Put simply, you build a good product, make it really easy for users to start using it & discover new features, and lean on your product’s value to keep your customers happy.
Easy, right? – not really. A successful Product Led Growth model requires product rigor and an organizational mindset around excellence in customer experiences. In this post we look at 8 key principles to a successful PLG model.Continue reading “8 Principles to a successful Product Led Growth model”