8 Principles to a successful Product Led Growth model

PLG (Product Led Growth) is a recent SaaS trend where user acquisition, product usage & expansion, sales & marketing conversion, and customer retention are all driven by the core product experience. Put simply, you build a good product, make it really easy for users to start using it & discover new features, and lean on your product’s value to keep your customers happy.

Easy, right? –  not really. A successful Product Led Growth model requires product rigor and an organizational mindset around excellence in customer experiences. In this post we look at 8 key principles to a successful PLG model.

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