We dove into why developer experiences are gaining criticality in my last post. Part of the post focused on APIs (Application Programming Interfaces) & use cases they enable. Often referred to as the plumbing beneath the modern application development infrastructure, APIs seem to be everywhere. The $5.3B Plaid acquisition by Visa and the PSD2 mandate enforced in Europe were just the latest high profile examples that shone the spotlights on this. In this post, we dive deeper into an exciting revolution in the Fintech industry and understand the value driven by APIs.
The $7.5B Github acquisition by Microsoft last year placed lots of focus on the value of selling to developers in today’s technologically diverse ecosystem, and the investments companies are willing to make to cater to this community.
This wasn’t a surprising move and follows many such moves – IBM spending $34B on RedHat, Twilio acquiring Sendgrid for $2B, and even Salesforce acquiring Heroku for $250M as far back as 2011. If there is still skepticism, one only needs to follow the mind boggling growth patterns of businesses such as AWS, Stripe, and Atlassian that are building products with one primary theme – enabling developers to be more productive. So lets explore why the developer user base is so critical to companies today and how should organisations build products to address this?